Digital Marketing – Complete Course

Description

• Introduction to Digital Marketing: What it is, its importance, and the digital marketing ecosystem.
• Search Engine Optimization (SEO): Keyword research, on-page optimization, off-page optimization, and technical SEO.
• Search Engine Marketing (SEM): Setting up and managing paid search campaigns, keyword targeting, and ad copywriting.
• Social Media Marketing: Developing social media strategies, content creation, community management, and social media advertising.
• Content Marketing: Creating various types of content (blog posts, articles, videos, infographics), content strategy, and content distribution.
• Email Marketing: Building email lists, creating email campaigns, email automation, and email marketing best practices.
• Web Analytics: Using tools like Google Analytics to track website traffic, user behavior, and conversions.
• Marketing Analytics: Measuring the ROI of digital marketing campaigns, analyzing data, and making data-driven decisions.
• Mobile Marketing: Optimizing websites and content for mobile devices, mobile advertising, and mobile app marketing.
• Affiliate Marketing: Understanding affiliate marketing, finding affiliates, and managing affiliate relationships.
• Digital Marketing Strategy: Developing comprehensive digital marketing plans, setting goals, and measuring success.
• Emerging Trends in Digital Marketing: Exploring new technologies and trends like AI, machine learning, and the metaverse.